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Centeo

Traffic partner
for banks & brokers.

Centeo finds loan applicants and matches them with the right bank or broker. We get paid per outcome. Live across the Nordics and DACH with headquarters in Aarhus.

Traffic partner,
not a network.

We work directly with banks, and with brokers where multiple banks bid on a single application. Both kinds of partners use us for the same reason: they want loan applicants that actually convert.

We find the users — through paid channels, organic, and our network of partner sites. Then AI and statistics match each applicant with the partner most likely to fund them, based on amount, geography, time of day, and how each partner has converted before.

Partners pay us per outcome — a qualified lead (CPL), an accepted application (CPA), or a funded loan (CPS). Each partner picks the model that fits their economics.

Today we are live across the Nordics and DACH with an extensive partner network. Headquartered in Aarhus, growing across Europe.

One engine.
Many partners.

Every applicant is scored against every active partner. The route is decided by funded-loan probability — not by who bids the most for the click.

  • 48 features per scoring run
  • 92 ms median decision time
  • 24h retrain · funded-outcome only
Match topology v3.21
live
14:22:18 app_8K2j → BANK A · fund-score 0.873 routed
14:22:17 app_8K2h → BROKER · amount-fit 0.812 routed
14:22:16 app_8K2g → BANK C · fund-score 0.794 routed

From sign-up to routed match.

Five stages between an applicant landing on a brand site and a webhook arriving at a partner. Each stage logs its decision, every consent stored before data leaves the form.

01

Sign-up

Visitor lands on a brand site. Device, IP, referrer and acquisition params captured at the edge.

ip · ua · ref
utm chain
session-id
02

Consent

Explicit, layered, language-attributed. Logged before any field leaves the form.

scope · tcf v2
lang · signed
audit token
03

Validate

Phone, email, birthday and address checked at submit. Junk stops here.

phone · live
email · mx
address · live
04

Matching

Scored against every active partner. Routed to the one most likely to fund this applicant.

48 features
p(fund) ranked
92 ms · median
05

Delivery

Sent to the partner via direct API integration or a signed tracking link. Each handoff logged, status stored, queryable.

api · post
tracking · link
audit reply
Median pipeline · arrive → deliver
0s

What we hold
ourselves to.

V/01

Compliance is non-negotiable

Every consent can be documented. If we cannot prove it, we did not capture it. No shortcuts, no exceptions, no exemptions.

Audit
100%
Consent log
per applicant
V/02

Results, not clicks

We measure funded loans, not clicks or submissions. If a bank does not fund what we send, we did not do our job.

V/03

Boring infrastructure, done well

Matching loan applicants to partners is critical infrastructure. We optimize for predictability, not novelty.

V/04

Transparent partnerships

Partners see source-level conversion and outcome-level payouts. No black boxes, no aggregated dashboards that hide where the leads came from.

A small group,
doing focused work.

Hover a card to reveal the cartoon behind the photo.

Leadership

Søren Snejstrup Bay
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Søren Snejstrup Bay
Managing Director
Stig Nebel Jørgensen
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Stig Nebel Jørgensen
Commercial Director

Marketing & Growth

Larbi El Mekki
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Larbi El Mekki
Head of Marketing
Brian Rinkenauer
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Brian Rinkenauer
Head of Growth
Calvin Merella
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Calvin Merella
Country & Marketing Manager
Peter Wulff
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Peter Wulff
Senior Google Ads Specialist
Thomas Juhl Nedergaard
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Thomas Juhl Nedergaard
Digital Marketing Coordinator
Victor Kloster Schütt
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Victor Kloster Schütt
Junior Marketing Specialist

Tech

Simon Juhl-Madsbjerg
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Simon Juhl-Madsbjerg
Head of Tech
Alen Kranjcevic
Senior Full-stack Developer

Headquartered in
Aarhus.

Address
Viborgvej 159 A
8210 Aarhus V
Denmark
Company
Centeo Group ApS
CVR DK40651101
Email
sb@centeo.dk
Markets
Nordics + DACH
DK · SE · NO · FI · DE · AT · CH
Response within one business day

Want to talk to us?

We respond to every inquiry within one business day.