Skip to content

About

We route every loan applicant to the lender most likely to fund them.

Centeo connects banks, brokers, and applicants across the Nordics and DACH. We are headquartered in Aarhus, Denmark and building the routing layer for European consumer lending.

The story

From single-market origins to a European routing layer.

Centeo was founded with a simple observation: lenders and applicants both lose when leads route on intuition. Brokers send to whoever pays the fixed CPL, applicants get matched to lenders unlikely to fund them, and lenders pay for traffic that never converts.

We built a routing engine that models real funding behavior. The applicant gets to a lender who actually funds their kind of loan. The lender pays for outcomes, not impressions. The broker earns transparent, outcome-based revenue. Everyone wins.

Today we operate live across the Nordics and DACH with an extensive partner network. We are headquartered in Aarhus and growing across Europe.

Values

Four things we hold ourselves to.

Compliance is non-negotiable

Every consent record we capture has to survive a regulator. If we cannot prove it, we did not capture it. No shortcuts.

Outcomes, not impressions

We measure ourselves on funded loans, not clicks or sends. If a lender does not fund what we route, we did not do our job.

Boring infrastructure

Lead routing is critical infrastructure for our partners. We optimize for predictability, not novelty.

Transparent partnerships

Brokers see partner-level payout breakdowns. Lenders see source-level conversion. No black boxes.

Team

A small group, doing focused work.

Hover a card to reveal the cartoon behind the photo.

Leadership

Søren Snejstrup Bay
Hover
Søren Snejstrup Bay
Managing Director
Stig Nebel Jørgensen
Hover
Stig Nebel Jørgensen
Commercial Director

Marketing & Growth

Larbi El Mekki
Hover
Larbi El Mekki
Head of Marketing
Brian Rinkenauer
Head of Growth
Calvin Merella
Hover
Calvin Merella
Country & Marketing Manager
Peter Wulff
Hover
Peter Wulff
Senior Google Ads Specialist
Thomas Juhl Nedergaard
Digital Marketing Coordinator
Victor Kloster Schütt
Junior Marketing Specialist

Tech

Simon Juhl-Madsbjerg
Hover
Simon Juhl-Madsbjerg
Head of Tech
Alen Kranjcevic
Senior Full-stack Developer

Want to talk to us?

We respond to every inquiry within one business day.